Privacy policy and consent
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Table of Contents:
1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & reach measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Integration of services and content of third parties
9. User rights and deletion
10. Changes to the privacy policy
1. Objective and responsible body
This Privacy Policy clarifies the nature, scope and purpose of the processing (including collection, processing, use and consent) of personal information contained in our online offering and the related websites, features and content (collectively referred to as “online offer” or “Website”). The privacy policy applies regardless of the domains, systems, platforms, and devices (such as desktop or mobile) on which the online offering is being run.
Provider of the online offer and responsible for the data protection law is ESPACEMODERNE, info@espacemoderne.com (hereinafter referred to as “provider”, “we” or “us”). For the contact possibilities we refer to our contact page.
The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.
2. Basic information on data processing
We only process personal data of users in compliance with the relevant data protection regulations in accordance with the requirements of data minimization and data avoidance. This means that the data of the users are processed only if a legal permission exists, in particular if the data for the performance of our contractual achievements as well as on-line services is required, or prescribed by law or in the presence of a consent.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons protect.
If, within the framework of this data protection declaration, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is abroad, it can be assumed that data will be transferred to the states of residence of the third-party providers. The transfer of data to third countries takes place either on the basis of a legal permission, the consent of the users or special contract clauses, which ensure a legally required security of the data.
3. Processing of personal data
In addition to the use expressly stated in this privacy policy, the personal data is processed for the following purposes on the basis of legal permissions or user consent:
– The provision, execution, maintenance, optimization and security of our services, services and user services
– Ensuring effective customer service and technical support
We only transfer users’ data to third parties when this is necessary for billing purposes (for example, to a payment service provider) or for other purposes, if necessary, in order to fulfill our contractual obligations towards the users (for example, address information to suppliers).
When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.
4. Collection of access data
Our servers are provided by a third party provider:
DomainFactory GmbH, Oskar-Messter-Straße 33, 85737 Ismaning, Germany
Phone: +49 89 998 288 026
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the log data without assignment to the person of the user or other profiling according to the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.
5. Collection of access data
Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. The use of cookies in the context of pseudonymous range measurement informs users in the context of this privacy policy.
The use of this website is also possible without using cookies. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
There is a possibility to manage many companies’ online advertising cookies via the US website http://www.aboutads.info/choices or the EU page http://www.youronlinechoices.com/uk/your-ad-choices/.
6. Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=en.
For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Google’s use of your data when you use websites or our partners’ apps”), http://www.google.com/policies/technologies/ads (“Use of data for promotional purposes”), http://www.google.com/settings/ads (“Managing information provided by Google used to show you ads”) and http://www.google.com/ads/preferences (“Determine which ads Google shows you”).
7. Google-Re/Marketing-Services
We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. E.g.: It is called remarketing if users are also shown ads for products they are interested in on other websites.
For these purposes, when Google and our other websites that are running Google Marketing Services are activated, Google runs a code and so-called (re) marketing tags (invisible graphics or code, etc., also named “web beacons”) are added and incorporated into the website. With their help, the user is provided with an individual cookie, viz. a small file is saved (instead of cookies, comparable technologies can also be used).
The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which web pages users visited, what content they are interested in and what offers they have clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information about the use of the online offer.
The IP address of the users is also recorded, whereby in the context of Google Analytics the IP address is shortened within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases data is transmitted to a Google server in the US and shortened there. The IP address will not be merged with data of the user within other offers from Google. The information mentioned above may also be associated with information from other sources. So that ads according to the interests of the users can be displayed when they visit other websites.
The data of the users are pseudonymised processed in the context of the Google marketing services. That means Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. From the perspective of Google, the ads are not managed and displayed to a specifically identifiable person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if users have explicitly allowed Google to process their data without this pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.
Among the Google marketing services we use is amongst others the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies cannot be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
We embed third-party ads based on Google’s DoubleClick marketing service. DoubleClick uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.
We also engage third-party ads based on the Google AdSense marketing service. AdSense uses cookies, which allow Google and its affiliate websites to serve ads based on users’ visits to this site or other sites on the Internet.
Another Google marketing service we use is the Google Tag Manager, which allows additional Google analytics and marketing services to be integrated into our website (e.g. AdWords, DoubleClick, or Google Analytics).
For more information about Google’s data usage for marketing, see their overview page: https://www.google.com/policies/technologies/ads, Google’s Privacy Policy is available at https://www.google.com/policies/privacy.
If you wish to opt-out of Google Marketing Services, you may take advantage of Google’s settings and opt-out options: http://www.google.com/ads/preferences.
8. Integration of services and content of third parties
It may occur that contents or services of third-party providers, such as maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address.
The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles can be created from the processed data. We do our best to use this content in a data-saving and data-avoiding manner as far as possible and select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers as well as their contents and links to their privacy statements, with further details on the processing of data and partly revocation possibilities (so-called opt-out):
– External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google fonts is done by a server call on Google (usually in the US). Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
– Maps of the “Google Maps” service provided by the third-party Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
– Third-party Google Inc.’s YouTube Platforms, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
9. User rights and deletion
Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block the processing and delete their personal information if justifiable and to file a complaint with the responsible regulatory authority in the event of unlawful processing.
The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.
10. Changes to the privacy policy
We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or to changes in the service and data processing. However, this only applies to declarations of data processing. If users’ consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.
Status: 01.06.2018